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Privacy Policy

Last Updated: June 18th, 2024


USAGOLD (the “Firm,” “we,” “our,” or “us”) is committed to protecting and respecting your privacy.

This Privacy Policy (together with our Terms and Conditions, Risk Disclosure, and Online Shipping Policy ) is presented to you in order to help you make an informed decision about using this website and to explain to you what personal information we collect, how we store that information, and how we may use and disclose it. The Firm generally processes personal information for the purpose of fulfilling your orders and providing customer support.

By using the USAGold website (the “Website”), or otherwise disclosing your personal information to the Firm, you are consenting to this Privacy Policy and to the transfer of your personal information to the United States in accordance with the terms of this Privacy Policy.  Please do not use the Website or purchase any products over the phone if you do not agree with this policy and any other policies listed on the Website.

Personal Information We Collect

We may collect the following personal information about you to allow you to access the Website and our services. Note that the personal information we collect may vary depending on the nature of your relationship with us:

Registration information. When you register for the Website, we require certain contact information including your name, e-mail address, and phone number.

Information to fulfill your order. When you place an order online at the Website or over the phone with our customer service team, we collect your name, phone number, address, and personal payment information.

Support information. If you contact us, we may keep a record of that correspondence and record conversations for training and/or monitoring purposes.

Payment card or financial account information. We may collect payment card or financial account information to the extent necessary to execute transactions requested by you.

Social Security number. We may collect your social security number in connection with your sale of coins or bullion to the Firm if we determine that we are specifically required by applicable regulations to report this sale to the Internal Revenue Service.

Usage Information: When you visit the Website, we and our service providers may collect certain personal information, including your browser information (including browser type, browser version, host operating system, and browser language), device identifiers, user preferences, the pages you click on, your approximate geolocation, and your IP address. We use this information to help diagnose problems with our server and for other administrative purposes including, but not limited to, directing you to a geographically closer data center and providing you with content and services in your country’s local language and currency. We may use this data for analytics purposes, to improve the Website, and to deliver relevant advertisements.

Cookies and Other Tracking Technologies

The Firm and our vendors may use a variety of tracking technologies, including cookies, on the Website. We may use these technologies for various purposes, including to provide functionality to the Website, help us route traffic between servers, understand how the Website is performing, understand how visitors use the Website, improve features and content on the Website, and for advertising purposes. We may combine certain personal information collected through tracking technologies with other personal information we obtain about you, which may include personal information we obtain from our vendors. We or our vendors may collect personal information about your online activities over time when you use the Website. By using the Website you accept the use of cookies in accordance with this Privacy Policy.

Specifically, the Firm uses Google Analytics Cookies on the Website. For more information on how Google Analytics uses data, visit: google.com/policies/privacy/partners. To opt out of Google Analytics cookies, visit: google.com/settings/ads and tools.google.com/dlpage/gaoptout.

Certain advertising tracking technology vendors may participate in the Digital Advertising Alliance ("DAA") AdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt-out tool which allows you to exercise certain choices regarding targeting. You can learn more about the DAA AdChoices Program at http://www.youradchoices.com/. In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative ("NAI"). NAI has developed a tool that allows consumers to opt out of certain interest-based ads delivered by NAI members' ad networks. To learn more about opting out of such targeted advertising or to use the NAI tool, see http://www.networkadvertising.org/choices/. Please be aware that, even if you are able to opt out of certain kinds of interest-based ads, you will continue to receive non-targeted ads.

You may be able to adjust your browser settings to remove or reject cookies. Some browsers may have a "Do Not Track" setting. Please note that the Website is not designed to respond to "Do Not Track" settings.

We are not responsible for the effectiveness of, or compliance with, external parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

Children’s Privacy

The Website and services offered by the Firm are not intended for or directed to children under the age of 18. The Firm does not knowingly collect personal information from anyone under the age of 18. If the Firm is made aware that we have received personal information from anyone under the age of 18, we will use reasonable efforts to locate and remove that information from our records.

Use of Personal Information

  • We collect the personal information identified above for the following purposes:
  • To communicate with you, including about your orders;
  • To fulfil your orders and process transactions;
  • To maintain and improve our Website, including ensuring that content is presented to you in the most effective manner for you and for your computer;
  • To deliver relevant advertisements to you;
  • To notify you about changes to our service and policies;
  • To respond to your customer support inquiries;
  • To detect and prevent fraud against you and/or us; and,
  • To comply with our legal obligations.

Mailings

We may periodically contact you by email. You may opt out of receiving certain email communications, such as newsletters or other emails, by clicking on the unsubscribe link at the bottom of such emails.

Disclosures of Personal Information

The Firm may disclose your personal information to the following parties:

Service Providers. The Firm may employ service providers and other companies and individuals to perform functions and provide services on our behalf (e.g. credit card processing, shipping, insurance). These entities may have access to your personal information to the extent needed to perform their functions and also to provide you with the services that you have requested, but these service providers shall be contractually obligated not use this information for any other purpose.

Compliance with Law. The Firm reserves the right to disclose your personal information, without prior notice to you, as required by law or when we believe that disclosure is necessary to protect our rights or comply with a judicial proceeding, court order, or legal process served on our web site. Furthermore, we may share your personal information when we believe it is necessary to protect our interests or our property, to prevent fraud or other illegal activity perpetrated through the Website or using the Firm’s name, or to prevent imminent bodily harm. This may include, but is not limited to, sharing information with other companies, lawyers, agents or government agencies.

We do not disclose personal information to third parties for their own promotional purposes.

Security

We have implemented reasonable measures to protect the information we collect and store, taking into consideration the types of risks we face and the reasonable protections available to us. No method protecting information is 100% secure, and we cannot guarantee its absolute security.

Other Sites and Services

The Website may contain links to other websites or platforms that the Firm does not own or operate (“Other Sites”). Please be aware that we are not responsible for the privacy practices of any Other Sites. To learn how a particular web site collects and uses your information, you should read the privacy policy of that website.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time, so please review it frequently and at least each time you submit personal information to the Website. The date of the most recent revisions will appear on this page. Unless stated otherwise, our current Privacy Policy applies to all personal information that we have about you and your interactions with the Firm.

Contact Us

For questions or concerns regarding this Privacy Policy please contact us:
1-800-869-5115
[email protected]

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USAGOLD has been helping investors make informed decisions on precious metals ownership for over 50 years.
Contact
[email protected] 1-800-869-5115
8200 S. Quebec Street Unit A3
PMB 255
Centennial, CO 80112
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